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January 29, 2007

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Paul Heller

The massclusivity idea is interesting, but isn't it really just quality customer service packaged in different semantics? Haven't businesses and entrepreneurs always looked for ways to differentiate their products and services?

Shara

Hi Paul,

My understanding of the massclusivity trend is that it is about "exclusivity for the masses" - making the consumer feel like part of an elite with a product or service that confers respect and privilege.

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