I sometimes get emails into the Work.com feedback mailbox that go something like this:
"We have a great business resource for your site to link to. Please tell me how I go about getting a link on your site." or...
"We sell professional sneezeguards for self-serve ice cream bars and can we be your supplier?" or...
"Can you find me a job?"
Um...hello.
1. Work.com is a business community which operates on sharing and trust. Work.com is not the place for link exchange. The best ways to get anyone remotely interested in your link on Work.com are the following:
a) Build a trustworthy and useful reputation and offer a continuous stream of relevant, useful business advice (like this author).
b) Comment on a guide and add a relevant link within the comment (see comment from Eric Wolfram). Hint: you can use HTML.
c) Write a useful and interesting guide, where you link to a variety of resources, including your own (here's an example).
d) Be creative with your profile, photo, and bio to engage people to click on your link. You may add a main website link in your profile, as well as use HTML links within your bio - so happy-profiling! (See this widget-y profile or that profile.)
2. Offer useful information that goes beyond your product specs. If you want to gain possible sales leads for your product, educate and intrigue us a little! Maybe we want to know about which sneezeguards complement self-serve ice cream bars and why, what to consider when choosing a sneezeguard, how to clean the thing, etc. Don't just create a guide with two links in it and a link to a keyword-stuffed profile. You can get so much more out of your guide than that, and so can Work.com users!
3. Work.com is not a job site. Really. We're a how-to business advice site. And we unfortunately can't find you a plumbing job in LA. But, if you dig deep in Work.com, you will find all kinds of nuggets that can help your work success: how to find freelance projects, how to write a resume, and starting your own business.
Tags: Work.com