Creating Win-Win at Tradeshows

Helen Hoefele, a freelance blogger and graphic designer, just published her new Guide to the Win-Win of Tradeshow Giveaways and Promotions. Helen talks about how important it is at trade shows to create trust for potential clients by offering them something for free, and allowing them to choose whether to do business with you if your company provides the services they are looking for. Focus on creating relationships, while also making sure your tradeshow experience is also a worthwhile investment for your business. Create a win-win by showing them what you have to offer and answering their questions, and by giving them a way to contact you such as providing them with a promotional item imprinted with your URL and phone number. Get step-by-step advice from Helen on how to prepare for tradeshows.