Marketing with Social Media

The Wall Street Journal just published an article useful for small businesses trying to learn how to engage their customers online -- Marketing with Social Media -- where they ask Scott Monty, relationship director at marketing company Crayon, to recommend a list of blogs and books for owners and managers at small companies looking to learn more about tapping social media to engage customers online. His picks for what's best to read for learning how to get started in social media and reach out to bloggers include:

• MarketingProfs Daily Fix
• Web Strategy by Jeremiah
• What's Next Blog
• PR Squared's Jedi Training for PR 2.0 Tactics
• www.forimmediaterelease.biz/ - a podcast covering social media, corporate communications and marketing
• The New Influencers: A Marketer's Guide to the New Social Media - by Paul Gillin
• Now Is Gone: A Primer for Executives and Entrepreneurs - by Geoff Livingston with Brian Solis - new media PR practices
• The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - by David Meerman Scott

Comments

[Susan]

I also like Seth Godin's blog for nuggets of marketing wisdom and the Wizard of Ads is a long term favorite.