Work.com Small Business Community Blog

Web 2.0 Expo - What Businesses Need to Know

I just got back from Web 2.0 Expo in San Francisco, and there was a lot to learn about best practices for business 2.0. Let’s see…what I gleaned. The root of current rapid change is social, not technological. Businesses need to engage their customers and converse with them. Widgets, badges, presence, and interoperability are creating a distributed web – the web is becoming an open platform. Max Levchin of widget company Slide says they are “able to approach top-flight brand advertisers.” Advertisers are becoming publishers and entertainers. Tim O’Reilly says we’re moving into ambient computing, and says “let your customers into your back office” and “enterprises should understand that Web 2.0 is about turning themselves inside out.”

Tags: web2expo, web20expo

Eve Lopez - Work.com Associate Editor

In between her new gig as associate editor of Work.com and Business.com, Eve Lopez volunteers at orphanages in places like Ghana, Russia, and China. Many of her guides focus on the human side of business, such as Escaping Your Cubicle During the Work Day and Volunteer Opportunities for Your Business - a major theme being that it enhances the health of your business to care about the health of individuals and communities!

We're excited to see more guides in the future about how doing good helps you to do well.

Work.com Road Trip - Web 2.0 Expo

Your friendly Work.com community manager is at the Web 2.0 Expo in San Francisco today learning about ways to better share and highlight across the web the great business advice we get from all of you. If you are a Work.com fan or guide author and are here and would like to meet, email me or send a direct message to the Work.com Twitter feed.

Facebook Fan Pages for Your Business

I just created Work.com's fan page on Facebook, and after I learned the basic steps of creating a page and adding customized modules to it, I decided to help others by sharing what I've learned:

Creating a Facebook Fan Page for Your Business