Work.com Small Business Community Blog

Work.com Suggestion Box

Jeff Crites, founder of Brick & Click Consulting, former director at Fellowforce.com, and author of Guide to Open Innovation, asked me for a Work.com suggestion box today on Twitter.

Jeff, ask and you shall receive! This is now the official public suggestion box for Work.com. Add your suggestions and feedback in the comments. What would you like to see on Work.com? We can't wait to hear what you have to say.

Using Search to Measure the Impact of Offline Media for Geo-Targeted Campaigns

Michelle Stern, Director of Client Services at iProspect, a search marketing agency, writes in DMNews about how to use search to measure the impact of offline media for geo-targeted campaigns. Since marketers can exclude geo-targeted areas from a national campaign in Google AdWords, they can now use search to isolate and test the performance of their offline initiatives in these "excluded" markets.

Learn more about how to leverage search to measure the impact of a geo-targeted offline media buy.

search, advertising, marketing

How to Build a Team with Contractor and Freelancers

Small business people and entrepreneurs are relying more and more on flexibility and savings from outsourced help. In The 4-Hour Workweek, Timothy Ferriss teaches us about how to build a business through outsourcing while you learn the tango in Buenos Aires or study Japanese in Tokyo. The Small Biz Trends blog gives us pointers on how to build team spirit and direction with a virtual team.

Learn how to manage people remotely, and do business from a beach in the South China Sea!

David Mullings' Startup Signs YouTube Deal for Caribbean Channel

Remember David Mullings, who gave us his uncommon startup advice? Well, let's give him a big hand - his company, Realvibez Media, a leading online provider of media for consumers of Caribbean music culture, just signed an agreement to create YouTube's first official Caribbean channel.

Check out the Realvibez channel at youtube.com/realvibeztv.

If I were a startup, I would follow David's advice closely. It appears he knows what he's doing! David, how about a new guide to partnering with YouTube? ;-)

drupal, startup, youtube, caribbean